Copywriting

 Select works

  • Team Canada x lululemon

    Full suite of digital and in-store marketing assets developed for the Paris 2024 Olympic and Paralympic Games.

  • LeBron James x Tonal

    Created a series of nine quippy, social-first videos for Tonal featuring LeBron James.

  • Tonal Web Copy

    Full web audit, brand voice development and copy development for Tonal’s website.

WNBA x Toronto TVC

Created a 30 second spot for the WNBA’s first official game in Canada.

WNBA x Edmonton TVC

Created a 30 second spot for the WNBA’s second annual game in Canada.

lululemon Naming

Named the lululemon men’s workout clothing franchise, Zeroed In.