lululemon

Senior Copywriter, April 2023 – present

Making cool things as part of the Global Brand team, currently focusing on Team Canada, naming and brand ID work.

Tonal

Senior Copywriter, October 2022 – March 2023

After two years at Tonal, having worked on the biggest and most successful brand campaigns, I was promoted to Senior Copywriter. I continued to execute all of my responsibilities while expanding and developing my skills in art direction and styling.

Copywriter, November 2020 – October 2022

At Tonal, I managed multiple projects, developed creative strategies and wrote engaging copy while liaising with cross-functional partners to understand their needs. Beyond the scope of my role, I took on multiple reoccurring projects including art direction for marketing shoots, assisting in the development of our apparel line and creating styling guidelines for our on-product content.

Stiff

Content Strategist, August – November 2020

Having helped the company land multiple new clients and successfully managing a variety of projects, I was promoted to Content Strategist. I continued to write, strategize and create original and engaging content for clients.

Jr. Content Strategist, July 2019 – July 2020

In 2019, after completing my internship, I was asked to join Stiff full-time as a Jr. Content Strategist. During this time, I learned the ropes of clients relations and assisted in managing projects. I also wrote, strategized and created original content for both internal and external projects.

Communications Intern, January – June 2019

As an intern, I helped to draft copy and research information for clients, created internal process and standard operating procedures and assisted with various administrative tasks in the office. I learned the ins and outs of an advertising agency and increased my writing capabilities.

Elle Canada

Editorial Intern, May – August 2018

At ELLE, I supported all activities leading up to, and during, the magazine's production. I fact-checked articles, wrote, proofed and edited online content and uploaded content to their website. I also supported the team in executing a major brand refresh.